The owner of this waterproofing and foundation repair company wanted to fill their website with helpful articles that would educate the consumer and position the company as an authority in their field. As a complete newbie to the foundation repair industry, I did a deep dive into the world of waterproofing, encapsulation, and structural repair.

Collaborating with the external SEO company, I produced short and long form content for the website, writing with the voice of the owner as a ghostwriter. Website organic searches increased 115% in five months. I captured video content to populate their Youtube channel, increasing the video library by more than 40%, and created a social media content calendar, posting on Facebook, Instagram, TikTok and LinkedIn.