The Mooresville Convention & Visitors Bureau wished to expand their marketing efforts to reach a wider audience. Since their inception they had targeted racing industry fans as Race City USA. The primary goal for the updated marketing was to reach leisure travelers who may come to the area for vacation as well as groups for business meetings and wedding events.

Helping them transition to Visit Mooresville with a full range of marketing tactics, I packed the newly designed website with articles focusing on the Mooresville name to drive SEO traffic and converted the main domain to visitmooresville.com.

I concentrated on creating a narrative for visitors in which they could imagine themselves in Mooresville. Using a fun, casual, and often playful tone of voice, I wrote copy and created graphics for the website, social posts, ads and other marketing materials to reinforce the brand and encourage people to visit Mooresville. I also served as the Social Media Manager, creating content and scheduling posts across all social platforms.