Mountain Top Retreat Whispering Falls Cabin & Cottage Website Design + Photography + Copywriting + Logo Design The owner of this peaceful vacation rental, which includes both a cozy cabin and a charming cottage, needed a direct booking website to connect more effectively with potential guests and move away from third-party platforms. I set out to create a digital presence that would reflect the quiet beauty and welcoming atmosphere of the guest experience. I wrote all the website copy, keeping the language approachable, descriptive, and focused on the guest experience. The goal was to convey not

A Moment in Time Corporate & Portrait Photography Natural Light + Flash + Photoshop & Lightroom Editing Corporate and Lifestyle Photography Portrait Photography

Keeping it Dry HydroHelp911 Waterproofing Content + Social Media + Video The owner of this waterproofing and foundation repair company wanted to fill their website with helpful articles that would educate the consumer and position the company as an authority in their field. As a complete newbie to the foundation repair industry, I did a deep dive into the world of waterproofing, encapsulation, and structural repair. Collaborating with the external SEO company, I produced short and long form content for the website, writing with the voice of the owner as a ghostwriter. Website organic

Find Yourself Here Mooresville Convention & Visitors Bureau Website Design + Photography + Copywriting + Social Media + Collateral The Mooresville Convention & Visitors Bureau wished to expand their marketing efforts to reach a wider audience. Since their inception they had targeted racing industry fans as Race City USA. The primary goal for the updated marketing was to reach leisure travelers who may come to the area for vacation as well as groups for business meetings and wedding events. Helping them transition to Visit Mooresville with a full range of marketing tactics, I packed the newly

Identity Crisis (Averted) North Carolina Sports Association Website Design + Logo Creation + Copywriting + Social Media + Collateral When the North Carolina Sports Association chose to operate independently of the state's sports development program, they needed a new identity to set themselves apart. Working with the Board of Directors, I used feedback during the discovery phase to craft a dialogue that focuses on the communities and the experiences they offer to sporting event participants. Starting with the logo design, I chose to marry nostalgia and modern, a theme that weaves through the copy

Lost in Translation Pilates & Horses Website Design + Photography + Copywriting The owner of this private instruction Pilates studio was struggling to accurately market her services to potential clients. She caters to equestrians who are looking to improve their riding skills, as well as to the general public and to other instructors. She needed a website redesign to highlight those services. Her existing website was outdated, with a monochromatic color scheme and poor quality photos. The copy also needed an update. A German native, she struggled with proper translation. I edited her existing